SEO is a set of web best practice techniques that allows the information you publish on your website to be discovered and understood. It is then ranked against similar websites on search engines, like Google. In the SEO Basics workshop you learnt that SEO does not have to be a mystery. You learnt simple SEO techniques to employ yourself, as well as some simple tools to monitor SEO progress. An understanding of the fundamentals set you up for future learning in this area, as well as to help you when outsourcing this work. Now in the SEO – Beyond the Basics workshop we cover additional techniques, both within your website and externally, that will help boost your search engine ranking. This means more people will see your website.
Presenter: Jane Tweedy